Business22 Nov 2008 03:16 pm
With the latest reincarnation of the man of steel, it is inevitable that merchandise bearing his image and insignia became hot items again. That has been the case in every major Hollywood film featuring well-known superheroes, and Superman is no different.
Thus, you’ll see Superman’s face or the easily recognizable ‘S’ logo, on items as mundane as coffee mugs, shirts, to graphic artworks. Even in accessories and jewelries, the trend is popular: the market is saturated with Superman pendant, novelty cufflinks, wristbands, and just about anything .which can be printed or engraved with the Superman logo. And the craze would continue for sometime, until the next superhero revival comes along.